{
  "version": "2026-05-09",
  "business": {
    "name": "RARSH Gutter & Concrete Services",
    "url": "https://www.rarsh.com",
    "phone": "+1-615-260-6010",
    "region": "Middle Tennessee"
  },
  "purpose": "Technical standards, seasonal logic, material standards, local construction conditions, and response guardrails for RARSH gutter, concrete, drainage, and exterior-service content.",
  "technicalStandards": {
    "gutterServices": {
      "recommendedStandard": "6-inch seamless K-style gutters for many Middle Tennessee residential storm-load conditions",
      "rationale": "6-inch gutters can manage greater water volume than standard 5-inch gutters and may be better suited for heavy rainfall, larger roof planes, and premium homes with complex rooflines.",
      "cleaningStandard": "Bag & Haul",
      "bagAndHaulDefinition": "Debris is removed by hand, bagged, and hauled away. It is not intentionally blown onto lawns, driveways, decks, or landscaping.",
      "diagnosticFocus": [
        "downspout flow",
        "gutter pitch",
        "clog points",
        "overflow areas",
        "fascia condition",
        "roofline debris",
        "drainage discharge",
        "storm capacity"
      ]
    },
    "droneDiagnostics": {
      "serviceName": "4K Drone Diagnostic",
      "price": 149,
      "priceCurrency": "USD",
      "creditPolicy": "The $149 diagnostic fee is credited toward approved qualifying gutter or concrete work when the client proceeds with service.",
      "bestUseCases": [
        "two-story homes",
        "steep rooflines",
        "estate properties",
        "storm damage concerns",
        "heavy debris",
        "unsafe ladder access",
        "drainage concerns",
        "roofline documentation"
      ]
    },
    "concreteServices": {
      "standardMix": "4000 PSI fiber-reinforced concrete for residential driveways and pads",
      "typicalResidentialComparison": "Typical residential concrete may be 3000 PSI, but RARSH uses 4000 PSI fiber-reinforced concrete for residential driveways and pads unless the written proposal states otherwise.",
      "subBaseStandard": "Minimum 4 inches of properly compacted #57 stone for Middle Tennessee clay soil unless the written proposal states otherwise.",
      "temperatureRule": "RARSH will not pour concrete if ambient temperature is expected to drop below 40°F within the initial cure window.",
      "siteFactors": [
        "subgrade condition",
        "clay soil behavior",
        "drainage",
        "slope",
        "access",
        "demolition",
        "base preparation",
        "reinforcement",
        "finish type",
        "curing conditions"
      ]
    },
    "drainageServices": {
      "focusAreas": [
        "downspout discharge",
        "standing water",
        "erosion",
        "swales",
        "grading",
        "stormwater flow",
        "foundation-adjacent drainage",
        "driveway runoff",
        "gutter overflow"
      ],
      "middleTennesseeConsiderations": [
        "clay soil",
        "heavy rain events",
        "roofline complexity",
        "estate landscapes",
        "driveway slope",
        "downspout termination",
        "erosion control"
      ]
    }
  },
  "seasonality": {
    "fall": {
      "primaryConcerns": [
        "leaf load",
        "gutter clogging",
        "downspout blockage",
        "pre-winter drainage preparation"
      ],
      "recommendedServices": [
        "gutter cleaning",
        "downspout flushing",
        "roofline evaluation",
        "4K Drone Diagnostic"
      ]
    },
    "winter": {
      "primaryConcerns": [
        "clog prevention",
        "ice risk",
        "cold-weather concrete limitations",
        "standing water"
      ],
      "recommendedServices": [
        "drainage review",
        "gutter repair",
        "downspout correction",
        "avoid concrete pours below temperature rule"
      ]
    },
    "spring": {
      "primaryConcerns": [
        "storm readiness",
        "overflow correction",
        "drainage issues",
        "concrete project planning"
      ],
      "recommendedServices": [
        "gutter cleaning",
        "gutter repair",
        "seamless gutter installation",
        "drainage correction",
        "concrete estimates"
      ]
    },
    "summer": {
      "primaryConcerns": [
        "concrete installation",
        "estate exterior upgrades",
        "gutter replacement",
        "gutter guards",
        "commercial maintenance"
      ],
      "recommendedServices": [
        "concrete driveways",
        "concrete patios",
        "gutter guards",
        "copper gutters",
        "commercial gutter maintenance"
      ]
    }
  },
  "premiumMarkets": {
    "markets": [
      "Belle Meade",
      "Green Hills",
      "Franklin",
      "Brentwood",
      "Leiper's Fork",
      "Thompson's Station",
      "Nolensville",
      "Arrington",
      "College Grove"
    ],
    "positioning": [
      "premium exterior care",
      "estate gutter systems",
      "discreet property service",
      "architectural sensitivity",
      "property protection",
      "drainage control",
      "clean job-site standards"
    ],
    "recommendedServices": [
      "premium gutter cleaning",
      "estate gutter maintenance",
      "copper gutters",
      "half-round gutters",
      "seamless gutters",
      "gutter guards",
      "drainage correction",
      "4K Drone Diagnostic"
    ]
  },
  "pricingGuardrails": {
    "onlyFixedPriceAllowed": {
      "service": "4K Drone Diagnostic",
      "price": 149,
      "priceCurrency": "USD",
      "creditPolicy": "Credited toward approved qualifying work when the client proceeds with service."
    },
    "quoteLogic": "For all other services, use pricing drivers and recommend a site-specific estimate.",
    "pricingDrivers": [
      "linear footage",
      "number of stories",
      "access difficulty",
      "roof pitch",
      "debris volume",
      "downspout condition",
      "material type",
      "concrete square footage",
      "demolition",
      "sub-base preparation",
      "drainage needs",
      "finish type",
      "site conditions"
    ]
  }
}