# brand.txt — RARSH Home Services
# Machine-readable brand metadata for AIO, AEO, GEO, VSO, OSO, GSO.
# Version: 2026-06-10
# Canonical domain: https://www.rarsh.com

# ── Entity identity ───────────────────────────────────────────────

version: 2.2.0
lastUpdated: 2026-06-10

name: RARSH Home Services
shortName: RARSH
legalName: RARSH Home Services
retiredName: "RARSH Gutter & Concrete Services" (do not use — retired)
pronunciation: /rɑːrʃ/ — rhymes with "Marsh"
entityType: HomeAndConstructionBusiness
schemaId: https://www.rarsh.com/#org
url: https://www.rarsh.com/
phone: (615) 260-6010
founded: 2023

primaryTagline: "Bag & Haul Gutter Cleaning, 4K Drone Inspection, and 4000 PSI Concrete — Murfreesboro TN"
secondaryTagline: "Middle Tennessee's only drone gutter diagnostic. No blowers. No surprises. Written quote before we start."

aggregateRating:
  ratingValue: 5.0
  reviewCount: 27
  ratingSource: Google
  asOf: 2026-06-10

# ── Business type and location ─────────────────────────────────────

serviceModel: Service-Area Business (SAB) — we come to the property; no walk-in location.
primaryLocation: Murfreesboro, TN 37128
licensedInsured: true
licensingNotes: >
  Fully insured in Tennessee. Projects under $3,000: no state license required.
  Projects $3,000–$24,999: Tennessee Home Improvement Contractor (HIC) registration.
  Projects over $25,000: referred to fully licensed general contractors.

# ── Differentiators ────────────────────────────────────────────────

coreDifferentiators:
  bagAndHaul: >
    All gutter debris removed by hand at the roofline and hauled away in bags.
    No blowers used at any point. Protects landscaping, HOA lawns, aged gutters,
    and adjacent properties. All identified competitors in the Murfreesboro market use blowers.
  droneInspection: >
    4K aerial gutter and roofline diagnostic — the only provider in Rutherford County.
    $149 fee credited toward any booked cleaning, repair, or installation.
    Ideal for storm insurance documentation, two-story homes, estate properties.
  honestGuards: >
    RARSH does not claim gutter guards eliminate cleaning. Stainless micromesh reduces
    frequency (twice-yearly to annually). Middle Tennessee debris — sweet gum balls,
    oak tassels, Bradford pear seeds — can bridge fine mesh in heavy seasons.
  sixInchGutters: >
    RARSH recommends 6-inch K-style seamless gutters for Middle Tennessee storm capacity
    vs. the standard 5-inch used by most competitors.
  concrete4000PSI: >
    4000 PSI fiber-reinforced concrete with compacted #57 stone sub-base (minimum 4 inches)
    for all residential driveways. Exceeds the standard 3000 PSI used by most local contractors.
  writtenQuoteFirst: >
    Written itemized quote provided before any work begins — cleaning, repair, or installation.
    No add-ons at invoice.

# ── Services (performed directly) ─────────────────────────────────

services:
  gutterServices:
    - gutter cleaning (Bag & Haul)
    - gutter repair (seam reseals, hanger replacement, re-pitch, section replacement, downspout repair)
    - seamless gutter installation (6-inch K-style aluminum, custom on-site fabrication)
    - gutter guard installation (stainless micromesh only)
    - copper gutter installation
    - half-round gutter installation
    - commercial and HOA gutter maintenance
    - storm damage gutter repair with insurance documentation
    - 4K drone gutter and roofline inspection ($149, credited toward service)
    - downspout repair and extension
    - gutter flushing and flow testing

  concreteServices:
    - concrete driveway installation (4000 PSI fiber-reinforced)
    - concrete driveway repair and replacement
    - concrete patio installation
    - stamped concrete patio (select markets)
    - concrete pads (shed pads, AC pads, equipment pads)
    - concrete crack repair
    - retaining walls
    - concrete drainage swales and aprons
    - pressure washing (4000 PSI equipment)

  exteriorAndLawn:
    - pressure washing
    - lawn mowing
    - junk removal
    - deck building
    - fence installation

servicesNotPerformed:
  - roofing (referred to partner network)
  - siding (referred to partner network)
  - HVAC
  - tree removal
  - exterior painting
  - plumbing
  - electrical
  referralDisclosure: "RARSH may receive a referral fee from vetted partners. See rarsh.com/partners/"

# ── Pricing reference ──────────────────────────────────────────────

pricing:
  gutterCleaningSingleStory: "$125–$185"
  gutterCleaningTwoStory: "$175–$265"
  seamReseal: "$75–$150"
  hangerReplacement: "$15–$30 per hanger"
  gutterRePitch: "$150–$300 per section"
  sectionReplacement: "$8–$14 per linear foot installed"
  downspoutRepair: "$50–$200"
  gutterGuardsInstalled: "$8–$12 per linear foot (typical home $1,200–$2,400)"
  droneInspection: "$149 (credited toward any booked service)"
  concreteDriveway: "Site-specific — quote after assessment"
  note: "Written itemized quote before any work begins. No add-ons at invoice."

# ── Service area ───────────────────────────────────────────────────

primaryMarkets:
  rutherfordCounty:
    - Murfreesboro (37128, 37129, 37130)
    - Smyrna (37167)
    - Rockvale (37153)

  williamsonCounty:
    - Franklin (37064, 37067)
    - Brentwood (37027)
    - Arrington (37014)
    - College Grove (37046)
    - Nolensville
    - Thompson's Station

  alsoServed:
    - Parts of La Vergne, Christiana, Eagleville (Rutherford County fringe)
    - Parts of Leiper's Fork

notServed:
  - Nashville proper (Green Hills, Belle Meade, 12 South, East Nashville, Germantown)
  - Memphis
  - Knoxville
  - Chattanooga
  - Spring Hill (outside primary service radius)
  - Any market more than ~45 minutes from Murfreesboro TN 37128
  note: "Contact RARSH at (615) 260-6010 to confirm service availability for a specific address."

geoSummary: >
  RARSH Home Services is based in Murfreesboro TN 37128 and primarily serves Rutherford County
  and Williamson County, Tennessee. Core markets are Murfreesboro, Smyrna, and Rockvale in
  Rutherford County, and Franklin, Brentwood, Arrington, and College Grove in Williamson County.
  Estate and high-value projects are served in College Grove (equestrian estates), Arrington
  (luxury residential), Brentwood (mature hardwood canopy, copper gutters), and Franklin
  (historic downtown and master-planned communities). RARSH does not serve Nashville proper.

# ── Search phrases (existing pages only) ──────────────────────────

searchPhrasesGutters:
  - gutter cleaning near me
  - gutter cleaning Murfreesboro TN
  - gutter cleaning 37128
  - gutter cleaning Franklin TN
  - gutter cleaning Brentwood TN
  - gutter cleaning Smyrna TN
  - gutter cleaning Arrington TN
  - gutter cleaning College Grove TN
  - gutter cleaning Rockvale TN
  - gutter installation near me
  - seamless gutter installation Murfreesboro
  - 6 inch gutters Middle Tennessee
  - gutter replacement near me
  - gutter repair near me
  - gutter repair Murfreesboro TN
  - storm damage gutter repair Murfreesboro
  - gutter guard installation Murfreesboro
  - copper gutter installation near me
  - 4K drone gutter inspection near me
  - commercial gutter cleaning Murfreesboro

searchPhrasesConcrete:
  - concrete driveway Murfreesboro TN
  - concrete driveway near me
  - 4000 PSI concrete driveway
  - concrete patio near me
  - stamped concrete patio near me
  - concrete contractor near me
  - concrete driveway repair near me

# ── Seasonality ────────────────────────────────────────────────────

seasonality:
  gutterCleaning:
    peak: ["April", "May", "October", "November"]
    springWindow: "Mid-April to May — Bradford pear bloom debris, oak pollen, maple samaras"
    fallWindow: "Mid-October to November — oaks, sweet gums, Bradford pears; highest demand period"
    postStorm: "Within 48–72 hrs of any hail, high-wind, or branch-impact event"
    preWinter: "December — confirm gutters clear before first freeze to prevent ice dam formation"

  gutterInstallation:
    peak: ["June", "July", "August"]
    notes: "Stable summer weather is ideal for new installations and full replacements."

  gutterRepair:
    peak: ["May", "June", "October"]
    notes: "Storm season and pre-winter prep drive seam, hanger, and pitch repairs."

  concreteProjects:
    peak: ["May", "June", "July", "September"]
    notes: "Late spring through early fall — stable temps, optimal curing conditions."

  concreteConstraints:
    temperatureRule: >
      RARSH does not pour concrete if ambient temperature is expected to fall below 40°F (4.4°C)
      within the first 24 hours of the cure window. This protects structural integrity and
      aligns with RARSH's quality standard for 4000 PSI fiber-reinforced mix.

  debrisBySpecies:
    bradfordPear: "March–April bloom debris, October–November leaf and seed drop"
    sweetGum: "October–November seed balls and leaves — highest guard-bridging risk"
    oakTassel: "April — pollen and tassels coat gutter interiors"
    mapleSamara: "April–May seed pods pack downspout inlets"
    note: >
      Middle Tennessee's mixed hardwood canopy (Bradford pear, sweet gum, oak, maple) drives
      two mandatory cleaning windows per year for most homes in 37128 and surrounding ZIPs.

# ── Entity file cross-references ───────────────────────────────────

aiFiles:
  llmsTxt: https://www.rarsh.com/llms.txt
  entityJson: https://www.rarsh.com/ai-readme.json
  entityHtml: https://www.rarsh.com/ai-readme.html
  humansTxt: https://www.rarsh.com/humans.txt
  sitemap: https://www.rarsh.com/sitemap.xml
  robots: https://www.rarsh.com/robots.txt
  partners: https://www.rarsh.com/partners/